Calculatort

Customer Lifetime Value Calculator

Estimate lifetime value from order size, purchase frequency, retention, and margin.

Lifetime value

How it works

Order value times orders per year gives annual revenue; across the retained years and at your gross margin, that becomes lifetime value.

Example

An $85 order six times a year for four years at 55% margin is worth $1,122.00 per customer.

This tool is for estimation and education, not financial, tax, or legal advice.

Frequently asked questions

Is this an accounting system?

No. Each tool answers one question from figures you already have, with the method shown.

Does the calculator send my numbers anywhere?

No. The calculation runs locally in your browser.

Which figures should I use?

Whatever period you are judging — a month, a quarter, a year — as long as every input covers the same one.

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